This is mobile phone hoax is part of a marketing campaign targeting the release of a new console video game. The marketing firm spams one of the below messages to mobile phone numbers that have been signed up by friends:
Outbreak: I'm infecting you with t-virus, my code is ******. Forward this to (number removed) to get your own code and chance to win prizes. More at (URL removed).
Outbreak: By signing up at (URL removed) you are infected! Reply VIRUS STOP to disinfect yourself (and not win great prizes)
Visitors to the website are encouraged to "infect" as many people as possible in an effort to win a copy of the video game.